The Power of our Needs!

Vanessa's Thoughts

We all have needs, from the very basic need for survival to the need to contribute, learn and grow. As human beings, we seek out ways to have our needs met – and we do it 24x7. Your employees have needs. But guess what? They are different for each person! There are generic groupings, and you may find a number of them need the same thing – like getting paid, for example. But some will need a sense of community, belonging, others will need to be developed and given freedom to create. Your customers and clients have needs – it’s what makes them buy something, whether it’s a product or a service. But their needs will vary as well. A good salesperson will find out what a potential customer needs, and then show them how what your company offers actually fulfils that. We know that the greater the need, the quicker a trusted relationship will be established. We also know that the minute you don’t meet someone’s need, if they were relying on you to meet it, trust breaks down.

So, What do you do?

1. Find out what your stakeholders need from you

2. Be very clear about whether you can meet those or not

3. Do everything you can to meet them If you want to build trusted relationships, this is one core component you need to get a very good handle on.

Take care

Vanessa